87%
Working website
The main online discovery point
London pharmacy report
Send247 audit | August 2026
Digital presence
How London pharmacies present their services online
Most pharmacies in a Send247 audit of 100 independent and small-group London pharmacies can be found online: 87% have a working website and every pharmacy lists a phone number. Social presence is less consistent, with 43% having no Facebook, Instagram or LinkedIn account.
Discuss your pharmacy delivery setupKey findings
The basics are usually in place. The fuller picture varies.
Websites and phone numbers make pharmacies easy to find. Social channels and detailed service information create a broader picture of what a pharmacy offers and how a customer can access it.
100%
Phone number listed
A direct route to the pharmacy
57%
At least one social channel
Facebook, Instagram or LinkedIn
43%
No social presence
No recorded account across three channels
32%
Active on Instagram
The most visible social channel in the audit
Finding a pharmacy online
Websites and phone numbers form the digital front door
Eighty-seven per cent of audited pharmacies have a working website, and all list a phone number. These essentials give customers a way to find the pharmacy and start a conversation about the services they need.
A useful web presence makes service information easier to reach.
Phone access remains universal in the audit, giving customers a direct option when online information is incomplete.
| Digital signal | Share of pharmacies |
|---|---|
| Working website | 87% |
| Phone number listed | 100% |
| At least one social channel | 57% |
| No social presence | 43% |
| Active on Instagram | 32% |
Social media
Social channels remain unevenly used
Fifty-seven per cent of audited pharmacies have at least one Facebook, Instagram or LinkedIn account. Forty-three per cent have no recorded presence across those channels, while Instagram is active for 32%.
A focused social presence can give customers another way to recognise services, people and useful updates from a local pharmacy.
Service information
Digital visibility extends beyond a website address
The same audit records private or discreet treatment at every pharmacy. Public descriptions and delivery information appear less consistently, showing how the quality of a digital presence depends on the detail a customer can find.
Clear service, access and delivery information gives customers a more useful view of a pharmacy before they decide how to get in touch.
| Service signal | Share of pharmacies |
|---|---|
| Private or discreet treatment offered | 100% |
| Publicly describe private or discreet services | 67% |
| Mention delivery in service information | 13% |
Methodology
How to read this report
Send247 reviewed 100 independent and small-group London pharmacies in August 2026. The audit recorded available website, phone, Facebook, Instagram and LinkedIn information alongside publicly described services and delivery mentions.
Source
Data used
- Primary audit
- Send247 pharmacy directory audit, August 2026.
- Research data
- Open the spreadsheetDownload XLSX
- Last reviewed
- 3 September 2026
Written byAyo Aribasoye
Frequently asked questions
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