1 in 4 listings
Sildenafil
A frequent sexual-health medicine signal
Pharmacy market report
Send247 assessment | September 2026
The next online pharmacy wave
How weight-management and sexual-health medicines are shaping delivery expectations
Sildenafil and weight-management medicines each appear in roughly one in four London pharmacy listings assessed by Send247. Yet just 9.5% state same-day delivery and 1.9% state live tracking, leaving a visible delivery gap as online pharmacy services expand.
Discuss your pharmacy delivery setupKey findings
Demand is visible online. Delivery information is less mature.
The assessment captures a London market where digital pharmacy listings increasingly feature discreet and weight-management services. The delivery information customers see after choosing a pharmacy has not developed at the same pace.
1 in 4 listings
Weight-management medicines
Includes GLP-1 medicine signals in the assessment
9.5%
Same-day delivery
Stated across the wider assessed market
1.9%
Live tracking
Stated across the wider assessed market
Sexual health
A longstanding driver of discreet online pharmacy
Sildenafil appears in roughly one in four assessed listings, making it one of the most visible medicine signals in the dataset. In 2017, the MHRA reclassified Viagra Connect containing sildenafil 50mg as a Pharmacy medicine following a pharmacist discussion, widening a route for pharmacy access.
Read the MHRA reclassification noticeDiscreet online access raises the importance of clear delivery expectations.
The report focuses on how delivery timing and progress are communicated after a customer has selected an online pharmacy service.
Weight-management services are equally visible in the assessment.
Weight-management medicines, including GLP-1 medicine signals, appear in roughly one in four assessed listings. Their online presence places delivery communication alongside the wider customer journey from consultation to dispatch.
Weight management
A growing online category with high delivery expectations
The assessment shows weight-management medicines at a similar listing frequency to sildenafil. As these services become more visible online, customers benefit from clear information about when an order is expected and how delivery progress can be followed.
The digital pharmacy gap
Fast, trackable delivery is still uncommon
Online pharmacy listings make it easier to discover services and begin an order. Across the assessment, stated same-day delivery and live tracking remain uncommon, while delivery timeframes are absent from almost two thirds of listings.
Clear timing, status updates and delivery information help pharmacy teams set accurate customer expectations from order to handoff.
| Delivery signal | Share of listings |
|---|---|
| Same-day delivery | 9.5% |
| Live tracking | 1.9% |
| Delivery timeframe not disclosed | 64.8% |
Methodology
How to read this report
Send247 assessed publicly stated medicine and delivery information in 105 London pharmacy listings. The assessment records selected medicine signals alongside stated delivery speed, timeframe and tracking information, including some brand-level delivery statements.
Sources
Data used
- Primary dataset
- Send247 assessment of 105 London pharmacy listings, supplied for this report.
- External context
- MHRA: Viagra Connect reclassification, 28 November 2017
- Research data
- Open the spreadsheetDownload XLSX
- Last reviewed
- 3 September 2026
Written byAyo Aribasoye
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